Free for Kentucky practices · The Kentucky Practice Growth Playbook · no cost, no pitch
Corbin, KY(606) 258-1111 Get the guide
From your neighbors in Corbin, Kentucky

Good practices still have slow weeks. Usually it's a being-found problem.

We're a family-owned compounding pharmacy in Corbin. We wrote down the handful of things that actually bring patients to a practice, in plain English. Free, no strings.

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Family-owned Licensed Kentucky pharmacy We answer the phone

For licensed healthcare professionals only. Educational only, not medical, legal, or advertising-compliance advice.

The four growth moves

The few things that move the needle.

No jargon, no 40-page slog. Four moves, done in order, then repeated. Tap any one to see the concrete steps.

1Know who you serve
  • Name your best patient. Picture the one person you most want more of, where they live in Kentucky, and what brought them in.
  • Write one sentence. "I help [who] in [where] who want [what]." That sentence guides every ad and page you make.
  • Lead with one service. Pick the single thing you most want to grow. One clear message beats five blurry ones.
2Get found on Google
  • Claim and verify your Business Profile. Search your practice, claim the listing, finish Google's verification so you control it.
  • Fill it out completely. Hours, phone, address, services, and real photos. Complete profiles show up more often.
  • Respond to every review, good or hard, in a short professional tone. It shows future patients you're paying attention.
3Run your first compliant ad
  • Set the foundation first. A Meta Business account and ad account, run from your Page, never your personal profile.
  • One goal, one audience. A Kentucky location plus one broad interest. One clear audience beats five overlapping ones.
  • Keep it modest and honest. Say who it's for, share one useful thing, end with "click below." Small daily budget while you learn.
4Follow up fast
  • Name who answers, and how fast. Reply to every new inquiry within one business day at the latest. Sooner is better.
  • Use a simple three-touch cadence. If they don't reply, follow up a couple more times over the week. Most contacts happen after the first try.
  • Track three plain numbers. Inquiries in, people you reached, real conversations. Adjust slowly from there.
The rules, made simple

Two things people get wrong.

These come straight from Google's and Meta's own published rules. Tap a tab.

Google reviews: the 3 rules

Honest reviews from everyone, asked the same way, are the only kind that last.

  1. Claim & verify, then ask plainly. Get your review link or QR code from your profile. After a good visit, invite an honest review, simply and once.
  2. Ask everyone the same way. Google forbids "review gating," screening so only happy patients get asked. Use the same plain ask for every patient.
  3. Never pay or trade for a review. Google calls offering a gift, perk, or any incentive in exchange for a review strictly prohibited. No fake reviews, no staff or family reviews.

Why it matters. Google removes incentivized and fake reviews and can restrict a profile that breaks these rules. For a hard review, stay calm, never argue, and never confirm someone is a patient in a public reply.

A note from Jennifer

I'm Jennifer, the pharmacist here at West Knox. Most days, I'm the one who answers the phone. We compound one prescription at a time, made for the patient your provider is treating.

The practices we work with do better when they're easy to find and quick to follow up. So we wrote down what works, in plain English, and we're giving it away. No pitch. If it helps your practice, that's the whole point. And if you ever want a compounding partner who actually picks up, we're right here in Corbin.

Jennifer Baker Jennifer Baker, PharmD
West Knox Pharmacy · Corbin, KY
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No pitch, ever. We're a family-owned Kentucky pharmacy giving away what we know. If it helps your practice, that's the whole point.

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